Industry heavyweight comments on latest high profile role! - May 2005

The recent appointment of Nassir Ghanchi as business development manager for Cosmic Video Amusements has been relatively low-key in comparison to some of the firm's equally high-profile initiatives. Many in the industry have already commented that the move is a good one for CVA in that it has acquired one of the most knowledgeable individuals the business has to offer.

When asked about his brief at CVA, Ghanchi answered: "Over the years, I have always believed that upgradeable products were the future of an industry facing increasing cost constraints. This is the only way that the operators could have the latest products at a fraction of the cost of dedicated machines; therefore their return on investment stacks up. CVA clearly align themselves with products they can add value to. They have done a super job with Merit Megatouch products, evolving the range specifically for the UK market and thus creating a modern industry phenomenon!

"They rifle in on a small range of products but then exploit their potential to the full. It is my intention to get into that evolutionary mould, taking existing products to new markets and finding new equipment to use the existing skill-set on."
Ghanchi began his career in the coin-op amusements industry in 1980 as an engineer working with Bell-Fruit Game's machine operation, which was subsequently run by Kunick, in the Midlands.

Nassir Ganchi
Widely acknowledged as one of the more savvy operators in the coin-op business, Nassir Ghanchi has embarked on a new career path with Terry Farr and CVA

"I joined the amusement industry because I was disillusioned with the IT business," he explained. "I was excited by the development and products coming through especially due to the advent of Space Invaders and Galaxian which were launched prior to me joining Bell Fruit."
In 1994, he left Bell-Fruit as its national accounts manager for special projects in family entertainment centre locations and joined First Leisure Corporation as operations manager. His job there was to establish in-house inland amusement operations alongside its machines director, Glynn Mellor. He was soon running this operation upon Mellor’s departure to Kunick.

In 1999, he left First Leisure after the group was split and sold to Leisure Parcs, Allied Leisure and the remainder to its own management. Until 2001, he worked as a consultant to purchasers of the majority of First Leisure's business, excluding Leisure Parcs.
The Gauselman Group hired Nassir in 2001 as its operations director. He eventually served as a consultant operating and running its Spielothek UK arcades and bars until an eventual buyer was found in 2003. There was a spell as consultant to the Mexim export and import company until he hooked up with CVA.
Ghanchi remains confident that his latest role is going to be beneficial for both parties. On his choice of new employer, he remarked: "Of all the companies in the industry, I have long admired CVA; they are well respected, and rightly so, Terry has put together a great team. They are always so innovative in their approach and tenacious in their delivery, the marketing really is second to none. Since I have joined, I have found it an inspiring and creative environment, every person in the team is encouraged to come forward with new ideas."
Terry Farr CEO of CVA said "I have known Naz for many years, his experience in a variety of different aspects of the industry will add an extra dimension to our business, Naz is truly an industry heavy- weight."