The ‘special relationship’ that exists between the United States and Great Britain has been given fresh impetus with news that Mike Rudowicz has agreed to become the first International Ambassador for London’s ATEI.

Mike, an industry veteran who is the current President of AAMA, confirmed: “ATEI is an exhibition I know well and one which is close to my heart. I was honoured to receive and accept the invitation from Clarion Events and look forward to making any contributions I can to assist both the show organisers and the members of the US industry who attend or are contemplating attending the London Show.”

John Fenna, Head of Marketing at Clarion Events, organisers of the London Show, confirmed: “We’re delighted that Mike has accepted our invitation to become our first ATEI Ambassador. He is a highly respected personality not only in the United States but throughout the coin-op world.
Mike is a great friend of ATEI; he has a powerful insight to the exhibition and first hand knowledge of the benefits that organisations can gain from exhibiting and visiting.” He added: “AAMA is no novice when it comes to the power of exhibitions; its ASI Show is the largest coin-op event in the Spring and one which we admire greatly.”

Fenna added: “It’s our intention to create a network of Ambassadors across the important territories, for them to feed back on some of the issues impacting on their home markets and identify how we may be able to fine-tune and / or enhance the ATEI experience.” ATEI 2008 takes place at London’s Earls Court Exhibition Centre across 22-24 January.